diff --git a/profiles/models.py b/profiles/models.py
index cae86a0..adb6040 100644
--- a/profiles/models.py
+++ b/profiles/models.py
@@ -30,6 +30,11 @@ class Keyword(models.Model):
     def __str__(self):
         return self.text
 
+    def generate_url(self, user):
+        """ Generates the url for a keyword, based on the user search engine.
+        """
+        return user.search_engine.search_url(self)
+
 
 class Webpage(models.Model):
     ''' A webpage url '''
@@ -50,6 +55,22 @@ class Website(models.Model):
     def __str__(self):
         return self.name
 
+    def generate_url(self, user):
+        """ Generates the url in case the interest chosen is a website.
+        """
+        rand = random.random()
+        if user.uses_url:
+            url = self.url
+        elif rand <= 0.1:
+            url = random.choice(self.notable_pages).url
+        elif rand <= 0.8:
+            search_term_text = self.name +  " " + \
+                    random.choice(self.keywords)
+            url = user.search_engine.search_url(search_term_text)
+        else:
+            url = user.search_engine.search_url(self.name)
+        return url
+
 
 class Place(models.Model):
     ''' A real-life place '''
@@ -62,6 +83,16 @@ class Place(models.Model):
     def __str__(self):
         return self.name
 
+    def generate_url(self, user):
+        """ Generates the url for a place.
+        """
+        rand = random.random()
+        if rand < 1/2:
+            url = user.search_engine.search_url(self.name)
+        else:
+            url = user.search_engine.search_url(self.address)
+        return url
+
 
 class Event(models.Model):
     ''' A real-life event (protests, meeting, ...) '''
@@ -73,6 +104,16 @@ class Event(models.Model):
     def __str__(self):
         return self.name
 
+    def generate_url(self, user):
+        """ generate the url for an event object.
+        """
+        possibilities = random.sample(
+            [self.name, self.date, self.place],
+            3
+        )
+        return user.search_engine.search_url(" ".join(possibilities))
+
+
 
 class BrowserFingerprint(models.Model):
     ''' A browser fingerprint, containing things like a user agent '''